Blending cutting-edge technology with creative storytelling to deliver moments that inspire, and the kind of immersion that ignites a shared sense of wonder. Welcome to Glenlore.
We believe in the extraordinary. That ordinary places can come alive with the electric thrill, grandeur, and vibrance that’s found in the entertainment of top tier markets. We are on a mission, not just to entertain, but to redefine entertainment to make it more accessible.
The world needs more moments of wonder. Our passion lies in transforming spaces into immersive environments where technology intersects design, and where we can apply narratives to those canvasses in a way that captivates and inspires audiences. Through our experiential design process, Built on Layers ™️, we consistently push the boundaries of what’s possible.
Our mission is to redefine entertainment to make it accessible, engaging, and extraordinary. We believe that every place, no matter how ordinary, has the potential to come alive with vibrant energy and excitement. By blending cutting-edge technology with creative storytelling, we bring to life dynamic experiences that resonate with audiences of all kinds.
Explore our Work
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Remix Detroit
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Ghosts on the Balcony
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IllumiZoo
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Glenlore Trails
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SPECTRE
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Piano in the Park
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Meet The Team
A diverse collective of forward-thinking creatives and technologists, each bringing a unique spark to our mission. United in our pursuit of reimagining entertainment, we are dedicated to crafting technology-infused spectacles that turn every day into an extraordinary adventure.
“The success of staging compelling experiences hinges on having the right people in place—those who are not only skilled but also passionate about creating engaging and memorable interactions for customers.”
Chanel SchoenebergerGlenlore Immersive Entertainment
Chanel Schoeneberger, co-founder of Glenlore Immersive Entertainment, blends over two decades of experience in event production with a passion for innovative storytelling. At Glenlore, she’s instrumental in crafting immersive experiences like Glenlore Trails, turning ordinary environments into magical journeys. A champion of inclusivity and women in leadership, her visionary approach has been key to Glenlore’s success, making it a trailblazer in immersive entertainment. Chanel’s commitment to creating joyous, memorable experiences resonates throughout her work and the culture created at Glenlore.
Scott Schoeneberger, a sensory storyteller and tech entrepreneur, is the Managing Partner of Bluewater and the creative force behind the immersive night walk experiences at Glenlore Trails. His visionary leadership and relentless pursuit of innovation have established Bluewater as an industry leader in immersive sensory storytelling solutions. Scott’s passion for technology and creativity extends to founding Parallel Live, a hybrid event platform, and contributing as a writer to top business media outlets. Known for pushing the boundaries of business and creativity, Scott’s dynamic approach has garnered numerous accolades and recognition. A father of two and a dedicated Samoyed enthusiast, Scott’s boundless curiosity and positive energy are the driving forces behind his professional and personal endeavors. Discover more about Scott’s journey at schoeney.com.
Eric Minni is the Creative Director and a major driving force behind the content and output of Glenlore Immersive Entertainment. With over 20 years of experience in digital media, Eric has held a variety of roles, including hands-on design, management, and creative direction. His expertise in graphic design and dedication to engaging user experiences have continually evolved his approach, ensuring that Glenlore Trails’ programming remains cutting-edge and immersive.
Eric’s passion for brainstorming and collaboration allows him to elevate his team to their full potential. Known as a “creative Swiss Army Knife,” he excels in all aspects of creative development, from high-level ideation to rapid prototyping and final asset production. Eric’s commitment to exploring unique projects and fostering a fun and genuine work environment makes him an invaluable leader at Glenlore Immersive Entertainment.
Sarah Belanger, the Director of Marketing at Glenlore Immersive Entertainment, brings a dynamic combination of creativity and strategic insight to the team. With extensive experience in digital marketing, content creation, social media marketing, graphic design, and marketing strategy, Sarah ensures the seamless promotion of Glenlore’s programming. She is adept at coordinating media, web content, and social strategies, making certain that the right information reaches the right audience at the perfect time. Her leadership in marketing drives impactful results and enhances the visibility and success of Glenlore Trails.
Calvin Zirk, the Interactive Designer at Glenlore Immersive Entertainment, is renowned as the “Wizard of Glenlore” for his ability to bring magical worlds to life through innovative software and hardware solutions. Constantly emerging from the forest with new components, Calvin collaborates closely with designers to turn imaginative concepts into reality. He architects robust solutions that withstand environmental challenges while maintaining the enchanting experience Glenlore is known for. His dedication to creating immersive and durable installations makes him an invaluable asset to the Glenlore team.
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We’re behind Glenlore Trails, and a handful of other immersive entertainment concepts. If you’re looking for help related to one of our events, it’s best to get in touch with support through the event page. Questions about our business are best directed here.
Better together. Here are some of the groups we've worked with.
